Hello,
I'm Laís, an experienced Product Designer specializing in user-centered UI and UX design across B2C, B2B, and B2B2B markets. I excel in crafting data-driven solutions that enhance user interactions and achieve business goals. Let's collaborate to transform ideas into intuitive digital experiences that inspire engagement!
my work
Optimizing E-Commerce Experiences Through Upstream Cycle Insights
This case study delves into the Upstream Cycle for the Product Page in an e-commerce setting. It demonstrates how I navigated the research phase, aligning business requirements, a user-centered approach, and technical constraints in an Agile environment. The study highlights my work as a Product Designer, showing how strategic design informed crucial decisions, guided enhancements, and shaped the product roadmap to drive impactful outcomes.
Redesigning a Data Automation Tool for a User-Centric Experience
In this case study, I present my work as a UX Designer consultant for Stract, a Brazilian startup with a Google Sheets add-on for data automation. The project addressed their need for a more user-centric approach and explores the end-to-end process applied in the evolution of their UX/UI. Key outcomes include positive feedback on design improvements, successful usability testing, and plans for future enhancements.
Creating Deskmy: UX Design in the Early Stages of a Startup
How is it to be a UX Designer on the first day of a product? This case study explores the evolution of Deskmy, an early-stage startup offering a virtual workspace solution. It covers the entire product development process, from setting the strategy and planning for iterative deployment to market launch. It highlights my role as the sole designer, collaborating with developers and the Product Manager to create a dynamic and engaging platform.
Revamping Feature Engagement through User Research
Smaller scopes also benefit from UX Design. In this case study, follow the evolution of an underutilized feature into an enhanced experience, achieving better engagement and higher conversion rates in e-commerce. Explore how detailed user analysis informed the feature's optimization, and uncover the insights, challenges, and outcomes that define the success of this project.
Innovative Transformation: Aligning Feito with Market Needs
This case study tracks Feito's product development lifecycle, from planning the MVP for rapid testing to iterative evolution phases. It showcases adaptive strategy formulation driven by research, feedback loops, and their impact on pivotal design decisions. The goal was to craft a user-centric B2B platform tailored to dynamic market needs.
