Designing clarity in complex products

I help teams move from ambiguity to aligned decisions, delivering user-centered, scalable solutions that balance value, constraints, and product vision.

E-commerce | 2023

Google Sheets Add-on | 2024

How I Create Value

Improving complex B2B SaaS products end-to-end

I evolve data-heavy products by identifying usability and flow issues, aligning product logic with user and business needs, and iterating on solutions post-launch to improve clarity, consistency, and scale.

Driving product direction through discovery

I lead discovery with users, product, and engineering, synthesizing qualitative and quantitative insights to reduce uncertainty and inform strategic product decisions.

Owning execution in collaborative environments

I work autonomously while partnering closely with PMs and engineers, moving from ambiguity to shipped solutions through fast prototyping, feedback loops, and pragmatic trade-offs.