With over 6 years of design experience, I began my career as a Graphic Designer, refining my eye for visuals and attention to detail. Transitioning into Product Design, I adopt a holistic approach—from initial research and discovery to delivering impactful, user-centered interfaces that drive business objectives across diverse industries such as ecommerce and edtech in the B2C market, and SaaS in the B2B market. This expertise translates into solutions like management platforms, virtual offices, LRM (Learning Relationship Management), and Contact Centers. I specialize in UI and UX design, leveraging data insights through thorough user research and usability testing to create compelling user experiences. Thriving in collaborative environments, I champion cross-functional teamwork and agile methodologies to achieve seamless digital solutions.
Beyond my professional work, I bring valuable experience in UX consulting, providing tailored design solutions independently. My role as an instructor in a UI/UX design course enriches my perspective, continually enhancing my skill set and adaptability in dynamic settings.
Experience
Senior Product Designer
Youcom — May 2022 - Present
Led the evolution of the e-commerce platform, balancing user needs, business, and technical requirements, impacting over 65k daily users.
Conducted research cycles and discovery activities to inform the product backlog.
Designed user flows, wireframes, and UI for mobile and desktop features.
Optimized UI elements through user research, A/B testing, and data analytics, resulting in a 5.6% increase in conversion rate and a 7.6% rise in average revenue per section on the product page.
Planned and executed the redesign of the shopping cart, reducing rejection rates by 4.4% and increasing the percentage of users advancing to checkout by 9.3%. Additionally, implemented a new upselling feature that generated an additional R$16.5k in revenue.
Collaborated in cross-functional teams to refactor the platform, improving the Apdex score from 0.64 (poor) to 0.92 (excellent).
Promoted design culture across the ecosystem.
Product Designer
Alura – April 2021 - October 2021
Partnered with cross-functional teams for the edtech platform evolution.
Conducted user interviews and data analysis to design for the B2C product, impacting over 60k students.
Planned and executed workshops and co-creation sessions for the B2B market expansion project.
Maintained and evolved the design system, promoting design culture through various initiatives.
UX/UI Designer
RD2 Ventures – May 2020 - April 2021
Managed end-to-end design processes for startups at different stages, overseeing 5 key B2B projects.
Served as the first UX designer in an early-stage startup, contributing to the launch and iterative development of a virtual office solution.
Redesigned a management platform for market fit, enhancing user-centricity and expanding the customer base.
Created visual guidelines for a future design system, ensuring consistency, scalability, and technical optimization.
Assisted in the product evolution of a white-label LMR platform, collaborating closely with stakeholders and early adopters to meet market needs.
Education
Post-graduation in Product Management
BBI of Chicago – 2024
Post-graduation in UX Design
Instituto de Desenho Instrucional – 2020
BTech in Graphic Design
Federal University of Technology of Parana – 2012
Certifications
Professional Scrum with User Experience I
Scrum.org – 2022
Volunteering
Mentored an aspiring UX Designer – 2022
Responsible for content – 2021-2022
Skills
Wireframe and Prototyping
Figma
Responsive Design
User Research
User Testing
Product Discovery
Product Strategy
Agile Methodologies
Adaptability
Communication
Stakeholder Management
Basic Knowledge in HTML and CSS
Languages
English: Professional Proficiency
French: Dalf C1 (Advanced)
Portuguese: Native
Contact Information:
Email: laisgalvaos@gmail.com
LinkedIn: /laisgalvao
Phone: +33 07 49 23 80 06
Location: France